Marketing & Communications
Services Proposal
Submitted to: Burbank Water and Power (BWP)
Executive Summary
MarketinGear is pleased to submit this comprehensive proposal in response to BWP's Marketing and Communications Services RFP. We are proposing to fulfill all three service subsets — A1: Public Relations & Content Creation, A2: Creative Services & Graphic Design, and A3: Video Production & Photography — under a single, integrated engagement.
As a full-service digital marketing and business automation agency with proven expertise in content strategy, SEO, AI-powered marketing, graphic design, and multimedia production, MarketinGear brings the strategic depth, creative capability, and operational agility that BWP requires to serve the Burbank community effectively.
Three Subsets. One Integrated Team.
Public Relations & Content Creation
Transparent, Community-Centered Communication
Press Release Writing (up to 6/year)
Full drafting of press releases and media advisories, each with a customized Burbank-area media distribution list.
Executive Talking Points
Crafted messaging for BWP leadership aligned to each press release or public announcement.
Proactive Media Outreach
Active story pitching and follow-up with local Burbank and LA County media outlets.
Crisis Communications (24/7)
Round-the-clock rapid response support during emergencies (e.g., mass wind-storm power outages); annual refresh of crisis playbooks, plans, and templates.
Spokesperson Preparation
Annual media training sessions and mock interviews for BWP spokespeople.
SEO-Optimized Content Development
Plain-language content on complex topics (rate changes, conservation, zero-carbon legislation) meeting BWP editor approval standards.
Public Town Hall Support
Logistics coordination for up to 8 town halls/year; presentation decks and speaker notes.
All content undergoes explicit BWP editor approval prior to distribution. Plain-language readability standards strictly maintained.
Why MarketinGear?
AI-Powered Efficiency
MarketinGear leverages AI marketing tools to accelerate content and post-production workflows while maintaining rigorous human editorial oversight.
Full-Service Integration
All three subsets (A1, A2, A3) under one agency reduces coordination overhead and ensures brand consistency across all outputs.
Community-First Content
We specialize in plain-language, SEO-optimized content for public utility audiences, prioritizing accessibility and readability.
24/7 Availability
Dedicated crisis support and round-the-clock team access means BWP is never left without communications support during emergencies.
Dedicated Account Management
A named project manager oversees every BWP deliverable, maintains timelines, and delivers regular status reports.
Source File Ownership
BWP always receives editable source files for all creative, web, print, and video deliverables.
Our Pricing
Transparent, flat-rate pricing with no hidden fees. All rates are fully inclusive of deliverables as described.
| Service | Unit | Rate |
|---|---|---|
| Press Release Writing (incl. Burbank-specific media list) | Per release | $450 |
| Media Training & Mock Spokesperson Interviews | Per half-day session | $1,999 |
| Public Town Hall Coordination (logistics + presentation deck + speaker notes) | Per event | $2,250 |
| Print Brochure Design (2-page, with editable source files) | Per piece | $199 |
| 10-Graphic Social Media Package (custom visuals + scheduling + management) | Per package | $625 |
| Responsive Web Page Design (incl. 1 QA round + SEO recommendations) | Per page | $850 |
| Liferay CMS Support & Development | Per hour | $125/hr |
| Video Post-Production — 2–3 Min Utility Video (editing, motion graphics, color correction, captions, 2 revisions). Note: post-production and delivery only; on-location/studio filming not included. | Per video | $399 |
| 30-Second Social Media Cut (editing + caption file) | Per clip | $200 |
| Photo Editing & Web-Optimized Delivery — up to 50 photos per session (retouching, resizing, library organization). Note: on-location/studio photography not included. | Per session | $375 |
All rates are flat-fee and fully inclusive of deliverables as described. Volume and multi-subset discounts available upon request. General consulting/hourly rate: $155/hr. Formal Cost Proposal submitted per BWP procurement process.
Project Management & Compliance
Our Process
- 1
Discovery & Kickoff
Dedicated PM meets BWP stakeholders; establishes approval workflows and communication cadence.
- 2
Planning & Scheduling
Project timelines, milestone maps, and deliverable calendars established for all active subsets.
- 3
Execution
Content, creative, and post-production work proceeds per agreed schedule; BWP editors receive drafts at each checkpoint.
- 4
Review & Approval
All deliverables submitted for explicit BWP approval before publication or distribution.
- 5
Delivery & Reporting
Final files delivered in all required formats; monthly status reports with time tracking submitted.
Compliance Commitments
Ready to Partner with BWP
MarketinGear is prepared to deliver comprehensive marketing and communications services that serve the Burbank community with clarity, creativity, and commitment.